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Case Study

Controladora de Medios
S.A. de C.V.

Software Architecture

UX/UI Consulting

Business Intelligence

Controladora de Medios is the largest media company in the state; it holds six radio frequencies, one TV channel and three strategic alliances with national presence. This year, it will expand to other four states, Guanajuato, Zacatecas, Querétaro, and Jalisco, making itself the biggest media company in the Central-Bajío region, under the umbrella of IMAGEN Group, Formula, and Televisa Radio.

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GlobalMedia contacted us starting 2017, to stake out their news platform on the internet, to go hand in hand and grow with their expansion in the region.

In order to help them out kickstart their platform, we faced several challenges. Being a media company that produces over a hundred daily articles, presenting the information in an attractive and relevant way for their readers had a big weight in the project; from layouting each article, to making a custom implementation of Quill.js, one of the most powerful text editors available today. Currently, the system provides the necessary tools in order to write notes, standardize their style in the way they need to, or edit them and style each article individually in compelling ways, while maintaining information relevant. They can insert any type of embeds, from social media posts, to .PDF documents, audio, and videos that provide backup for their articles.

Connecting the radio and TV technology to the site proved to be an important aspect of the site; making sure the single source streams are compatible with a wide range of operating systems, browsers, and devices is no easy task, nevertheless it is achievable.

With this project we had the chance to work with distributed infrastructure, caching optimizations, and robust asset compression. We are proud of the work we have done with this company, including SEO, mobile responsiveness and fast website loading. Thanks to the new site, the apps, and the efforts of the news team and reporters, the reading time went up by 35%, and the its Alexa Ranking went up 600 places in two months.

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